Presenter: Susan Haynes, Mooresville Schools
Topic: While false information is the worst communication to give during a crisis, “No comment” and silence tie for second in our up-to-the-minute world. Take control of your message so media and social media don’t fill the vacuum with fear and speculation. Learn five key steps to create a meaningful message right away for your staff, parents, and community. Participants will learn how to minimize the collateral damage which can occur during a crisis when incomplete or inaccurate information is spread. Each attendee will leave with simple tools to create strong messages quickly, understand the role of emergency services or the legal system, and understand the role of the media.